Start with the customer’s decision.

A positioning exercise for teams whose offer has grown faster than their story.

The question

If a customer compares you with three alternatives, what should make their choice clear? List their real options, including doing nothing.

The exercise

Write down who you serve, the problem you solve and the evidence that supports your promise. Keep one primary audience and one meaningful difference. Ask a customer whether the language sounds like their world.

What to take forward

A one-sentence positioning statement, three proof points and a short list of claims to stop making. Use these to align your website, sales conversations and next decisions.

Demonstration resource for the Consultique template.